Regarding "Equal" Utilities (optional material)
Since value scales can only be inferred from an acting person's choices in action, we can never infer that alternatives are "equal" in utility. Confronted with a choice between mutually exclusive alternatives X and Y, the actor cannot choose both. If the decision is very difficult, then the actor may elect one or the other in a whimsical manner (e. g., by tossing a coin), thereby defining a subjective preference for that alternative. An irrational individual may even deem the psychological cost of a possibly "wrong" decision to be prohibitively high and refuse to choose either X or Y. That refusal is thus a third alternative, having highest ranking on his or her subjective value scale. Even then, we have no basis for concluding that X and Y are "equal" in utility.

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